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Fernando Ferraz

Nurturing Brazilian Student Engagement: The Significance of Offshore Presence in 2023




The statistics for Brazilian student visa lodgments in Australia for the financial year 2022-2023 not only offer insights into the preferences of Brazilian students but also highlight the crucial role of offshore presence for Australian educational institutions. Let's delve deeper into this aspect and understand why having an offshore presence matters in attracting more applications from Brazilian students.


Total Visa Lodgements: 21,728


ELICOS (English Language Intensive Courses for Overseas Students): 12,456

VET (Vocational Education and Training): 8,220


Onshore Lodgements: 10,124

ELICOS: 1,770

VET: 7,599

HE (Higher Education): 649


Offshore Lodgements: 13,846

ELICOS: 11,597

VET: 1,650

HE: 285


The Impact of Offshore Presence:


Accessibility and Outreach: One of the standout points from the statistics is the significant number of offshore lodgements, particularly in the ELICOS category. Having an offshore presence through marketing initiatives, recruitment drives, and educational fairs allows Australian institutions to engage with prospective students in their home country. This accessibility can be a game-changer in attracting more applicants.


Trust and Familiarity: Establishing an offshore presence creates trust and familiarity with the Australian education system. It enables institutions to provide students with accurate information about courses, enrolment processes, and the overall Australian experience. This trust encourages students to take the step of applying for a student visa.


Early Engagement: Offshore presence allows educational institutions to engage with students early in their academic journey. This can be particularly beneficial for students who are planning to pursue higher education (HE) in Australia. By building relationships at an earlier stage, institutions can influence students' study choices.


Cultural Understanding: Having representatives or offices offshore can bridge cultural gaps and provide students with a support system that understands their unique needs and concerns. This can ease the transition process for students coming to Australia.


Diversification: For institutions, diversifying their student population is often a strategic goal. An offshore presence can help attract a diverse pool of students from various regions within Brazil, promoting cultural diversity on campus.


In conclusion, the statistics on Brazilian student visa lodgements underline the importance of an offshore presence for Australian educational institutions. Such a presence enhances accessibility, builds trust, and allows for early engagement with prospective students. It not only benefits institutions but also offers Brazilian students the guidance and support they need to make informed decisions about studying in Australia. In an increasingly competitive global education market, an effective offshore strategy can be a powerful tool for Australian institutions looking to boost their international student numbers.




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