Using aggregators to recruit international students from Latin America (LATAM) can provide several benefits for institutions. In this 2 part article, we will look into the benefits of using aggregators and secondly, we will discuss some of the risks and how to minimize it.
Lets start with the 8 key benefits:
Increased reach and visibility: Aggregators work with multiple institutions and agents, which can help to increase visibility and reach in the region. They can provide a platform for institutions to promote their programs and services to a wider audience of potential students.
Cost-effective recruitment: Partnering with aggregators can be a cost-effective way to recruit international students. Instead of hiring and managing in-house recruitment teams or managing a large number of individual agents, institutions can utilize the services of an aggregator at a lower cost.
Access to local market expertise: Aggregators have a deep understanding of the cultural and educational landscape in their countries. They can provide valuable insight into the local market, including information about the specific needs of potential students and families, such as language and cultural barriers, financial aid and scholarship options, and visa requirements.
Streamlined application and enrollment process: Aggregators can assist with the application and enrollment process, making it more streamlined and efficient for potential students. They can assist with the documentation, communication and follow-up required to complete the process.
Pre and post-enrollment support: Aggregators can provide pre-enrollment support, such as assistance with visa applications, housing and other logistics, as well as post-enrollment support, such as assistance with finding internships and job opportunities. This can help to ensure the success and satisfaction of international students throughout their studies.
Increased conversion rates: By utilizing the services of an aggregator, institutions can increase their conversion rates by reaching more potential students, and by providing them with a more efficient and streamlined application process.
Network building: Aggregators can help institutions to build a network of students from Latin America who can help to promote their institution and programs to their networks.
More accurate data: Aggregators can provide institutions with more accurate data on students' interests, needs, and qualifications. This can help institutions to target their recruitment efforts more effectively.
In conclusion, using aggregators to recruit international students from LATAM can provide institutions with a cost-effective and efficient way to increase their visibility and reach in the region, as well as access to local market expertise and support throughout the enrollment process and students' studies. It is important to remember that recruiting international students requires a long-term commitment and continuous effort, but with the right approach, working with aggregators can be a valuable investment for any institution.
Would you like to know more about how aggregators can help you increase your enrollment numbers? Talk to us!
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